More Examples of Proximity Marketing Campaign Data
We like what the folks at Danoo are doing. And we like even more that they are sharing some of their results from recent campaigns that combine Bluetooth Proximity Marketing and Digitial signage.
Roughly 10% of people who walked into the stores had their phones on and set to discover content from Bluetooth-enabled devices. About 30% of people, or 3% of total traffic, who came into the store downloaded content. About 9,300 pieces of content were downloaded from each campaign.
The 30% conversion number is very similar to numbers we see on our network. Although the 10% discoverable number seems a little low – its certainly at odds with the 30% we saw in a recent DMA report.
3% doesnt sound like a huge conversion rate, but its pretty comparable to many online campaigns and if you are paying for performance (per download, per redemption, etc) why wouldnt you try this?
Tweets- azuremayan: RT @JCDunn: 20 uses for QR codes: http://bit.ly/o2OHU Sadly only a handful are feasible in Canada.Must get reader pre-installed on handsets. June 25, 2009
- azuremayan: Good piece on proximity marketing for stadiums [via Mobile Marketing Blog] http://bit.ly/2hJ02P June 23, 2009
- azuremayan: If you are lo want to compare Bluetooth Marketing technology solutions, here is the most comprehensive list we can find http://bit.ly/9HTxQ June 23, 2009
- azuremayan: On our blog - Mall Advertising Still Pays Off (Even More With Proximity Marketing) http://bit.ly/370NF June 10, 2009
- azuremayan: Proximity Marketing tutorials coming soon from Mobile Marketing Blog http://bit.ly/etrGO May 20, 2009
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