Web Analytics – Now Available For Physical Space Using Bluetooth

June 23, 2009 in Uncategorized
Tags: airport, Analytics, bluetooth, mall, retail, stadium

When we deployed our first Bluetooth Marketing project a few years ago, one of the interesting learnings related to data produced as a by-product of the service. Today a number of our customers use our Bluetooth-based analytics solution to understand how people move through their retail environments, much as they would use web analytics.

Our partners at BlIP systems had been testing solutions to help manage security queue traffic in airports, since 2006 so this was familiar territory for them. Now more airports have been using the system, we can see some of the benefits – this time from Manchester Airport.  Manchester is using the data to understand how passengers move through the airport:

• - how long they spend at check-in
• - how quickly they get through security
• - how do they move around the retail environment

In a more trying economic environment, optimization is more essential. Additional insights ultimately help retailers improve their business as Rick Mernock, Head of Performance, Manchester Airport, points out:

“Making the passenger journey easy is at the heart of our business – and managing and reducing queue lengths is a critical part of our ability to achieve this. As aviation revenues decrease, the delivery of improved business opportunities for the airside retailers is also important to our overall business performance”

We see an impact everywhere that retailers are trying to better understand how people move through a space – what is working, what is not. It’s what online retailers have been doing since they moved online. Isnt it time for the “brick andmo

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