Stila Sees Sales Grow From Mobile Proximity Marketing
Stila recently began working with AzureMayan, making use of our growing network in malls across the United States.
We started with a small test campaign to understand the right creative, as this was our first time working with a cosmetics promotion. We chose two malls - Providence Place, Providence, RI and Westfield Topanga, Los Angeles, CA.
We settled on a “how to” video (the mobile version follows) explaining how to use Stila’s Smoky Eye product.
People learned about the videos via signage in the mall. If they downloaded and viewed the video, they were prompted to download an additional offer – we tested a variety of offers and eventually settled on this simple promotion to enourage people to learn more at the local Sephora stores.
The result? Stila saw lift in sales of +6% (Sephora Topanga) and +17% (Sephora Providence) during the initial period of the campaign (compared to other Sephora stores in malls where no campaign was running).
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